Just as Musk’s X is adding financial services, so is Trump’s Truth Social. Only a day after X announced a new partnership with Visa, Truth Social on Wednesday said it has earmarked as much as $250 million to spend on a similar effort of its own, which it calls Truth.Fi. Exactly what Truth.Fi will do with the money—and what financial products it will sell—remains largely unclear, though the company says it might launch ETFs or perhaps stockpile bitcoin. X and Truth Social apparently both want to accomplish the same thing. They want to turn themselves into what in Asia is called a superapp or an everything app. Tencent’s WeChat is the ur-superapp. It has media and messaging features along with shopping and finance ones. In America, though, people have shown little interest in such one-stop-shop apps despite past efforts by tech companies to blend media and finance. (Remember when PayPal almost bought Pinterest?) Truth Social hopes to fare better and draw customers from its pro-Trump crowd. Fortunately for Truth Social, Trumpists have lately been complaining loudly about the traditional financial system “debanking” them—purportedly closing customer accounts because of the holders’ politics. While they generally point to rather dubious evidence, the claim has nonetheless become a major MAGA talking point, one Trump has trumpeted. Just last week, he brought up the matter directly with Bank of America CEO Brian Moynihan in a public exchange at Davos. Meantime, Republicans in both the Senate and the House of Representatives seem ready to investigate the matter in a series of Congressional hearings. With Truth.Fi launching, I expect Trump will keep talking about debanking, since it could make conservatives disillusioned with big banks more likely to put at least some money into Truth.Fi. Of course, it will likely face competition for the same customers from another right-wing Mecca: Musk’s X. For both companies, Trump supporters are the largest viable market. I’m chuckling a little while thinking about what Trump.Fi might actually offer. Maybe a triple-leveraged ETF that markets itself as an anti-woke play by shorting companies with liberal brands? I could actually see such a product attracting real interest among conservatives. Before anyone insists no one would ever buy such a thing, I’ll point out that we’re several years into the meme stock era, which has proven that people will buy anything regardless of the underlying financials—anything! And come to think of it, if the Trump administration does give liberal-leaning companies the short end of the stick, shorting them en masse isn’t a terrible idea. wsj.com/finance/investing..